LSC25 | Alternative Lending Market Overview | TransUnion
🔎 Say Yes to More Borrowers—Without Increasing Risk
How TransUnion’s New Scores and Tools Are Expanding the Lending Universe
By Brett Taylor, Sales Director within Alternative Lending at TransUnion
Presented in the Innovation Hall | Tue, Mar 11, 2025, 12:00 PM - 12:30 PM (EDT)
TL;DR: TransUnion introduced three major innovations: a refreshed credit risk score, the TrueVision Bank Score, and real-time lead validation tools—all aimed at helping lenders approve more consumers without sacrificing portfolio quality.
🚀 What’s New from TransUnion?
Brett Taylor, formerly of FactorTrust and now with TransUnion, delivered a sharp, forward-looking presentation outlining three new solutions designed to help lenders:
Say yes to more borrowers
Tap into real-time financial behavior
Avoid risk and waste in lead acquisition
📊 1. New Credit Risk Score: Smarter Decisions at a Glance
TransUnion has just rolled out a refreshed credit risk underwriting score. This update reflects modern borrower behaviors and provides improved predictiveness in the short-term lending space.
It’s built to:
Increase approval precision
Identify high-potential borrowers on the margin
Reduce default rates with better segmentation
“Lenders often ask how they can approve more people without adding risk. This score is part of the answer.”
💡 2. TrueVision Bank Score: See the Behavior Behind the Credit
After years of collaboration, TransUnion launched the TrueVision Bank Score, a powerful new tool that adds behavioral insight into underwriting.
What It Analyzes:
Bank account activity (deposits, velocity, overdrafts)
Payment behavior
Asset presence & consistency
Third-party reported data
The goal? Uncover blind spots in your current decision flow and bring in quality borrowers who would’ve otherwise been filtered out.
“It’s a standalone, FCRA-compliant tool that can be layered into your underwriting waterfall—without replacing your current score.”
🧠 Key Use Cases:
Supplement borderline approvals
Add insight for no-score or thin-file borrowers
Lower your cost per funded loan by approving more qualified applicants
✅ 3. Lead Validation: Clean Up the Top of Your Funnel
Lenders spend a fortune on lead gen—but many of those leads fail at the point of contact. TransUnion’s lead validation tools, powered by its NewStar acquisition, help solve this by:
Verifying identity and intent in real-time
Scoring lead quality before they enter your system
Providing reputation data on phone numbers and devices
“If you’ve ever asked, ‘Why didn’t that lead convert?’—this tool is built to answer that.”
🔗 Where These Fit In Your Stack
All three tools are designed to plug into your existing workflows. Whether you use a proprietary decision engine or a third-party LMS, TransUnion’s products can enhance without disrupting:
🧭 Final Thought: Expand Your Buy Box—Smartly
The message from Brett was clear: Lenders don’t have to choose between growth and risk. With modern data tools, you can expand your buy box, reduce friction, and make smarter calls faster.
“Ultimately, it’s about cost per funded loan. These tools help lower it—without increasing risk.”
Interested in learning more about how to integrate TransUnion’s scores and data tools into your decision stack?
📩 Reach out to their team or request a use-case demo tailored to your lending model.
<