🧠 Industry by the Numbers: Lending Metrics and Market Trends

A Deep Dive Into Growth, Performance & Where You Stand

At the LendSuite Conference 2025, one of the most data-packed sessions came from Shannon Lee, Head of Product at LendSuite Software. This powerful presentation broke down the performance metrics across the LendSuite ecosystem—including Epic Loan Systems, Infinity Software, and Tekambi—and showed exactly how lenders fared in 2024.

Spoiler: it was a record-breaking year. But more than just numbers, Shannon offered insight into what these trends mean for the future—and how lenders can position themselves to thrive in 2025 and beyond.

🔢 2024 Was a Record Year—Here’s the Proof

Across every major performance metric, the lending ecosystem saw growth. Here are just a few highlights:

• $2.4 billion in total loan volume

• $4.7 billion in payments attempted

• $1+ billion in Gross Portfolio Outstanding (GPO)

• 20 million loans originated across platforms

And it’s not just about raw numbers. These metrics signal a shift in borrower demand, lender agility, and the rising importance of platform partnerships.

“We’re tracking data, but you’re the ones doing the work. These numbers are a reflection of you.”
— Shannon Lee, Head of Product

📈 Lead Acquisition Is Surging (And It's Getting Smarter)

Lead acquisition volume more than doubled since 2020, with major gains coming from:

• Direct mail campaigns

• Organic digital marketing

• Strategic vendor partnerships

States like Texas, Florida, California, and surprisingly Ohio led the pack in terms of traffic and application volume.

Even more exciting? The quality of leads improved thanks to better routing, scoring, and real-time decisioning tools—particularly through Tekambi.

🤖 Tekambi: The Speedboat of Smart Acquisition

Tekambi had a record year, integrating over 35 new data providers and 50+ customer acquisition sources. As soon as lenders turned it on, they gained access to:

• Real-time fraud detection

• Enhanced lead scoring

• Behavioral data integrations

• Customer acquisition routing

The result: better leads, better decisions, and better conversion rates.

🔄 Risk-Based Pricing Is On the Rise

Most lenders across the ecosystem are now adopting risk-based modeling—and it's paying off. Platforms like Tekambi, Epic, and Infinity are supporting dynamic pricing strategies that align loan offers with actual borrower risk.

This isn't just a trend—it’s quickly becoming the standard.

Lenders using advanced routing + pricing workflows are seeing conversion rates of 20% or higher—nearly double the industry average.

🌎 Geographic Trends: Opportunity in Unexpected Places

While Texas continues to dominate in terms of lead volume, states like Ohio and Florida showed surprising growth—indicating an increased demand in new pockets of the country.

Even in states that do not currently allow short-term lending, the application intent remains high. This suggests a continuing need for capital access that could translate into future legislative opportunity or alternate product models.

🔁 Return Borrowers Are Your MVPs

Data clearly shows that returning customers not only convert at higher rates but also perform significantly better:

• First payment default rate (FTD) for return borrowers is below 5%

• Average loan amount for returning borrowers is increasing

• Tribal and state-licensed lenders both show positive return-customer trends

This underscores the importance of not just acquisition—but retention.

📊 Underwriting Is Getting Smarter with IBV & Cash Flow

One of the most transformative trends has been the adoption of cash flow underwriting and Instant Bank Verification (IBV):

• Since 2020, usage of IBV has grown 10x

• FTD rates are decreasing across the board

• Borrowers are more comfortable connecting accounts during the app process

Lenders who use this data can make faster, smarter decisions and place borrowers into more appropriate loan products—which improves repayment success and compliance.

💸 Payments and Collection Performance: Up and to the Right

• $3.8 billion in successful payments

• 82% average payment success rate

• 11% increase in overall payment volume YoY

Much of this is thanks to:

• Smarter underwriting

• Better customer targeting

• New tools from payment processors (like debit card authorizations before charging)

Debit card usage, in particular, spiked significantly this year—a trend lenders should pay attention to when refining collection strategies.

💡 What This Means for Your Lending Business

All these metrics tell a clear story:

✅ The market is strong—Borrowers are applying, converting, and repaying at higher rates.
✅ Technology gives you an edge—Platforms like Tekambi, Epic, and Infinity are helping lenders move faster and smarter.
✅ Customer experience matters—Focusing on return borrowers, frictionless onboarding, and smart communication pays off.

🎯 Where Do You Stand in the Data?

Here’s the real question: How do your metrics compare?
Are you seeing double-digit growth?
Are you achieving 20% conversion rates?
Is your portfolio reaching $1M+ in GPO?

If you’re unsure—or you’re ready to raise the bar—LendSuite Software can help.

✅ Book Your Discovery Call Today

At LendSuite, we don't just provide platforms—we partner with lenders to build intelligent workflows, personalized pricing strategies, and efficient acquisition funnels.

👉 Let’s review your portfolio together.
👉 Get insights into how your numbers compare to the ecosystem.
👉 Learn how to optimize for growth in 2025.

🔗 Request a Discovery Call Below»